But did you know that back in 1970, they were also offered in packs?
Back in the day, Kellogg's issued six card packs for 49¢. However they needed to use a creative marketing ploy to get around Topps and their baseball card monopoly. Their plan? Package the cards with two iron-on patches. The patches were supposedly the key product and anyone who purchased them would get six bonus trading cards.
Now that's what I call thinking outside the box.
If you're interested in reading more about this, please head over to The Fleer Sticker Project. That's where I learned all about Kellogg's and their marketing shenanigans.
As for the iron-on patches, I first read about them back in October over on Run Fore! Kelloggs. He showed a few of these off on his blog and I went on a mission to pick up an Oakland Athletics patch for my collection:
When I finally had this in my hand, I've gotta admit... it was kinda underwhelming. However it's vintage, affordable (under $2 shipped), and something different.
Well... that's it for today. Happy Thursday and sayonara!